Each year the county attracts about 7 million visitors to view the coastline, walk among redwoods and enjoy tastings at wineries. Visitors come for cycling, agritourism and weddings, as well as for a chance to stroll small town squares and cruise country backroads.
A typical U.S. visitor spends about $1,200 during a four-day visit to the county. An international visitor spends on average $4,500 during a 10-day visit here.
The county's $1.4 billion tourism industry has moved into summer on an upbeat note again this year.
The industry is on track to exceed the travel bureau's forecast of 5 percent growth this year. For the first five months of the year, county hotel room revenue is up nearly 9 percent to $56 million, according to Smith Travel Research.
The complete article in The Press Democrat can be found HERE.